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 About this Newsletter
Jayde.com Site Awards
Todays Featured Article
Today'sQuick Clicks
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HUMANIZE YOUR WEB SITE!
Talk for free to the visitors on your Web site.
Monitor in real-time the traffic on your Web site.
Perfect for interactive sales and customer service.
Easy and quick to set up. HumanClick is 100% FREE.
Download it now at
www.HumanClick.com
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JaydeNews is an optional weekly newsletter available to those who
submitted their web site to the Jayde.com search engine and
directory.
Jayde.com contains only the best and most relevant sites on the web!
This newsletter focuses on improving and popularizing all web sites
listed with the Jayde directory.
Want your ad viewed by 500,000+ webmasters and site owners?
JaydeNews is one of the most popular webmaster newsletters on the
web! For ad details and prices send mail to-
susan@jayde.com
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Earn $25.00 per Sale !!
Here's what you will get: A Flat Fee of $25.00 for every visitor
that links from your site to ours and purchases a service. Online
Reporting by LinkShare! 24-hour access to online traffic and revenue
reports. $200.00 bonus gift check awarded to top affiliates.
It's FREE and takes less than 10 minutes to get started.
Click here to sign up now!
www.essential.com
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Jayde.com Site Awards
Jayde.com has been awarding sites that excel in style, design and
content since 1996. We offer 2 awards - the Jayde Gold Diamond award
for non-commercial web sites and the Jayde Corporate Best award for
commercial sites.
If you believe that your site is award quality, we invite you to
visit our awards entry page and fill out an award application.
www.jayde.com
Or, just drop by to browse the hundreds of sites previously selected.
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Improve Your Search Engine Position!
Submitting alone is NOT enough to bring new traffic to your site.
People must be able to FIND your site in the top 10 to 30 matches.
Check out the award-winning new product WebPosition Gold which
optimizes pages to rank in the top 10, submits, reports your
positions, tracks your traffic, and much more. ZD Net 5 Star rating!
Get your FREE download at
www.webposition.com
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Monday, January 27, 2000
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Ads Not Pulling? Don't Blame the Publisher Yet!, by Robert Olson
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We all work hard to write that hot prospect pulling ad but many
times we get little or no response at all. Publishers take a lot of
heat when it comes to this problem. Just the other day I listened
as an ezine publisher told a story of a guy who wanted all his money
back when his ad didn't pull. Should the publisher give a refund?
For many years I was an advertising consultant in the mail order
industry. I heard so many people complain about how bad so and so
publication was and how it didn't pull any or very few responses.
Sometimes, people never consider that their ad may have been to
blame for the outcome. As advertisers, we need to shoulder the
responsibility. We need to understand that to write ads that pull,
means learning another profession or at least learning the bare
basics so our advertising is not in vain. Read on and you can
discover the ad writer's formula used for decades by successful
copywriters.
First, think about words for a moment. Think about how powerful they
can be. Words.... so powerful they can cause people to fight or a
whole country to go to war. Words make us laugh and they can make
us cry but they can also make people buy! Ads written with a proven
formula and with the right words can pull responses like crazy. If
the ad is in a place where it can be read for years, the responses
will just keep coming. One of my best ads was placed in mail order
publications back in 1993 and today I still get responses to that
particular ad everyday! Here is that ad:
Save up to 50% on Groceries!
Plus Earn Thousands of $$$'s
Helping Others Save!
Write or call today!
This ad was written using the basic formula that most copywriters
use. The fact is that anyone can use this formula and when you do,
you will see measurable results. Here is the formula:
Attract -> Attention
Generate -> Interest
Stimulate -> Desire
Ask for -> Action
When people are scanning ads, and their eyes move across your ad,
you only have a few seconds if that to capture their attention. The
first objective is to write a headline that can attract the reader's
Attention. This is the first step of the four part formula for
writing successful ads. You want it to be your ad that grabs the
reader's attention. You may have to write pages of different
headlines to get one that stands out from the rest but this is really
a small price to make the difference between success and failure.
Start by writing down the main benefit of your product or service. A
benefit is something that fills a need in the reader's life. It may
be more money or better health. It maybe a service that saves
valuable time or just makes life easier in some way. When you know
what your main benefit is, start writing headlines using power words
to emphasize and magnify your main benefit. Before you begin, it
would be wise to read ads for the purpose of learning to write ads.
You will start to see the big differences between ads.... from the
bland to the downright compelling! One person might write 'Eggs for
Sale' but the next person may make his eggs sound so much better
even if the eggs are identical! 'Farm Fresh Eggs for Sale!' Now don't
those eggs sound much better?
Once you have a headline that you feel can get the reader's attention,
your next job is to develop 'Interest and Desire'. As with most ads,
you will have to do this with a limited amount of words so don't
waste them! The reader of your ad should be persuaded that what you
offer will solve one of their problems. Let them know that your
Herbal Pain Relief Formula really will give them a pain free life
once again! Use power words to emphasize the benefits they will get
if they respond to your ad. Solve one of the reader's problems with
words and your are just about there!
One of the biggest mistakes made by ad writers is when they fail to
ask the reader to take 'action'. If you have a Herbal Pain Formula
website, you might close the ad by writing 'To End Your Pain - Click
Here! If you want the person to respond by email, by phone or to
write to you, tell them how to respond. If you don't tell them to
respond they probably won't! Here is how an ad for a herbal pain
formula might read:
Live Pain Free!
New Herbal Formula with
Pain Free Guarantee!
To End Your Pain - Click Here Now!
Ad writing or copywriting is an art and you can't learn it all from
any one article. But if you will seek out the information and spend
some time at developing this art, you can see a difference in your
response rates. With time, you may even write an award winner that
could pull for years to come!
Robert Olson publishes FreeWebPromote a tutorial based newsletter
for internet beginners. Visit the FreeWebPromote website and place
your ads for Free on 42000 High Traffic websites with one click.
Plus get Free Software that Remembers Passwords and all your personal
info - Fills out internet forms for you! Click Here Now!
freeyellow.com
Expert in your field? We're looking for ARTICLES on web site design
and development, promotion, positioning, and e-commerce. Articles
should be in the 700 to 800 word range and include a one paragraph
bio of the author. Submissions can be sent to: info@jayde.com
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HUMANIZE YOUR WEB SITE!
www.HumanClick.com
Earn $25.00 per Sale!
www.essential.com
Improve Your Search Engine Position!
www.webposition.com
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January 27, 2000
