Wednesday, January 19, 2000
Changing the landscape of Internet marketing, by Pete Thiruselvam
	What is Dash? - Dash is a brand new company that is changing the way people shop online. Dash is the first "mobile" shopping portal that travels with consumers as they surf and shop, saving them both time and money. - Dash's free software pools the collective buying power of its members to provide cash-back savings of up to 25% on every purchase with Dash's affiliated merchants. - Dash is affiliated with over 100 of the leading online merchants. - It takes less than one minute for users to download the dashBar and begin saving. - Users don't have to change anything about the way they shop to get the benefits of Dash's service. - Dash is approved by Trust-e and Verisign. Furthermore, they are endorsed by the Better Business Bureau. - Dash has raised substantial funding from leading investors such as Omnicom, AT&T and J.P. Morgan. www.dash.com How Dash's Online Shopping Works - Choose the retailer you want to visit from the list on the dashBar store locator, and the dashBar will take you to that store. Shop as you normally would. - When you reach the retailer's checkout, the dashBar will show you the cash rebate that you've earned. Visit as many retailers as you like as many times as you like and Dash will keep keeps a running total of your rebates. - You can view your account by clicking on the My Account button located in the Dash tab of the dashBar. www.dash.com Why you should download Dash As soon as you join Dash, you'll start saving on all your online shopping. Here are a few examples of our 100+ merchants: - barnesandnoble.com 5% - iBaby 10% - Outpost 3% - JC Penney 4% - Omaha Steaks 7% - Cooking.com 20% - SonyMusicDirect 10% - Reel.com 8% - 1-800-FLOWERS.com 6% - PlanetRx 7% - L.L.Bean 5% - mp3.com 5% - PETsMART.com 10% - eNutrition 20% - Toysrus.com 10% - furniture.com 5% - OfficeMax.com 4% Shopping with Dash is fast and easy. Download Dash in less than one minute and you'll quickly be on your way to saving on all your purchases. Just shop as your normally would and get a check in the mail! Click the link below to join the Dash Affiliate program www.dash.com Dash's Affiliate Program - The Dash Affiliate Program is for webmasters of medium and large sites. Dash is a truly innovative, free shopping service, which can benefit every internet user. They want to pay you to help them spread the word. - Dash will provide buttons, banners, and content, which you can post on your site, and they will pay you $1 each time one of your viewers downloads the dashBar. It's that simple. - Use your web site to promote Dash as much (or as little) as you want. You will receive cash payments automatically each month, and you can track your earnings daily. - There is absolutely no cost to join the Dash Affiliate Program. www.dash.com How Dash's Affiliate Program Works - When you fill out Dash's online form for the Dash Affiliate Program you will receive a confirmation message. They have teamed up with a third party to provide accurate, real-time statistics of impressions, click-throughs, downloads and dollars earned. - Every month, if your account contains at least $25 (which can include earnings from Commission Junction merchants), you will automatically be sent a check for your earnings. - Just check your Affiliate Account to see how many downloads your site has generated. - There are no invoices to send and no data to track-- all payments are taken care of by Dash and Commission Junction. Checking your Affiliate Program Account - Once your Affiliate Program application has been approved, you will receive an email notification. - For security reasons, this email will not include your Commission Junction passwords, so make sure to you note it. You can then log in to Commission Junction off the Member Login link at: www.cj.com - Once you are logged in to the Service Center, you will have the option to view an Affiliate Report, which summarizes your account status and gives you real-time information about your earnings. - At all times, you can see an up-to-the-minute report on your earnings. Dash tracks everything for you, and reports are available at all times through Commission Junction. www.dash.com What the Online Experts say about Dash   Time Digital (Selected Dash in Top 25 e-commerce sites) www.pathfinder.com - One of the top two software in the category: BEST SHOPPING TOOLS - If you were a corporation, Dash would be your vice president in charge of discounts. When you sign up for Dash, you get rebates from its participating merchants. You also get a downloadable tool bar that follows you wherever you shop, telling you when you could be buying the same item for less at a Dash Affiliated store.   Computer Shopper - Wouldn't it be nice if someone followed you around as you shop and dispensed cash? This is hard to come by in the physical world -- unless you're married to the right person -- but in the Web world you can rely on Dash.   business2.com www.business2.com - New software for people who love coupon savings, but hate coupon clipping. - High school students have been selling them for years: paperback-sized coupon books with discounts all over town. Merchants attract new customers, and the Glee Club gets a small commission for every volume sold, but the book usually languishes under a stack of magazines because nobody remembers they bought it. What if you could slim it down to a nearly effortless size and have it alert you whenever you walked into a store where a discount was being offered?   PCMagazine www.zdnet.com - Earn extra savings via this free service as you shop online. - Anyone who's gotten into the habit of shopping online would be well advised to experiment with Dash, a new shopping assistant. - Dash lets merchants pass along some of their marketing savings directly to you, the customer. As more stores sign up, the possibilities could become increasingly profitable for you. - The service watches all of your shopping behavior and jumps in whenever it can offer you a deal. Search for "pants" on Yahoo!, for example, and when the results come back, the dashbar will tell you that jcrew.com will offer you an additional 5 percent off if you head there. One click and that's where you arrive. - Dash is notable for not asking any questions about your personal demographics, and it doesn't store your credit card information. You can even go into your account, see all your shopping patterns as Dash has copied them, and then delete them. - The service is smart enough, however, to let the marketing pitches adjust in real time, as you shop, so that if you seem to be a particularly attractive customer (investigating first-class airline tickets, for example), that information can be passed onto an airline, which can immediately up its offer to attract your attention. - "Dash will become one of the Web's leading e-commerce transaction facilitators," says Brad Burnham, partner at AT&T Ventures. "Dash is the only company that gives consumers added savings without making them do any extra work, and at the same time, reduces marketing costs for online merchants. We believe that Dash has the potential to change the landscape of Internet marketing.
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