January 18, 2000
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 About this Newsletter TravellerSeek.com Launched Todays Featured Article Today'sQuick Clicks | |||||||||||
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JaydeNews is an optional weekly newsletter available to those who submitted their web site to the Jayde.com search engine and directory. Jayde.com contains only the best and most relevant sites on the web! This newsletter focuses on improving and popularizing all web sites listed with the Jayde directory. Want your ad viewed by 500,000+ webmasters and site owners? JaydeNews is one of the most popular webmaster newsletters on the web! For ad details and prices send mail to- susan@jayde.com | |||||||||||
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TravellerSeek.com Launched We are pleased to announce the launch of TravellerSeek.com, a search and directory site focused on travel and travel related information. Whether you are looking for budget hotels, RV Parks or destination and vacation facts, TravellerSeek is the place to start. Pay us a visit at: www.travellerseek.com | |||||||||||
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 Tuesday, January 18, 2000 |
What does it really take to have your website be successful, and what are some of the most important steps you can take to make that happen?
1. If you intend to have a unique domain name for your website, you must first check to see if it is available. You can check to see if a domain name is currently registered at http://www.internic.net.
2. Set a budget for your website. It is important to know how much you can spend on your project. In considering costs, remember that a website is a complex matrix of text and images and a professional execution is very important. As a generalization, the larger your investment, the greater your return. In order to spread your investment over time, you can also grow and expand your website gradually. Don't forget to include costs for promotion and advertising.
3. Determine the purpose for your website and the intended results. Does this purpose support the mission and vision for your company? The number of options and variables that are possible in the design of a website are virtually endless. Without a clear idea of the purpose for your website, you may end up putting time, energy, and money into a project which doesn't meet your needs. If you know in advance the results you intend to achieve, you will be better equipped to create a website which will achieve those results.
4. Consider the design and layout of your website. Is it easy to use? Does it take too long to down load? Is it easy for Internet visitors to find information? Does it meet the needs and expectations of your visitors? Several smaller pages eliminating the need for scrolling are often more effective than one long page. If an Internet visitor doesn't have a positive experience of your website, she/he probably won't return, or won't tell someone else about it. An effective website often creates a reason for the visitor to return. This reason can take the form of unique information that changes on a regular basis, interesting and useful resources, or a way for visitors to communicate with you or with each other. Use your website to build a relationship with your Internet audience.
5. Promote, promote, promote. No one will find your site if you don't let them know about it. Your site must be posted to search engines such as Lycos, Yahoo, and Excite. There are approximately 20 to 30 main search engines and several hundred that are smaller or specialized. You can find an extensive list of website submission sites, services, and resources at http://dir.yahoo.com/Computers_and_Internet/Internet/ World_Wide_Web/Announcement_Services/
Include your website address on all your marketing materials; business cards, and advertising; you can even paint your address on the side of a company vehicle. The idea is to have as many people see your site address, and thus your website. You may also consider hiring a publicist to help you get the word out.
6. If at all possible, begin your website now. The companies which have been on the Internet the longest are those which achieve results sooner. If you are in an industry which isn't widely represented on the Internet yet, so much the better - you'll be able to start off with a larger market share. It's estimated that there are about 200 million people using the internet with 75% of the in North America. Start your Internet presence today!
Steve Lillo is the President of PlanetLink, a website design and consulting firm which specializes in creating websites which get results. They also provide their Web Dr. Service for increasing the effectiveness of existing websites. PlanetLink can be reached at www.planetlink.com or by telephone at 415-884-2022.
Expert in your field? We're looking for ARTICLES on web site design and development, promotion, positioning, and e-commerce. Articles should be in the 700 to 800 word range and include a one paragraph bio of the author. Submissions can be sent to: info@jayde.com
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